What are "unwind directions"?

When ordering your custom roll labels, you’ll be prompted to select an unwind direction if your labels are being applied with a label applicator (machine applied) vs by hand.

As you move through the various specifications when configuring your label, you’ll notice the option to select an unwind direction if your labels are machine applied. There are 4 different unwind directions to choose from on our website:

• Top off first (1)
• Bottom off first (2)
• Right off first (3)
• Left off first (4)

The following chart illustrates how each of these unwind directions look.

An additional 4 unwind directions are offered with the same orientations shown above but with the print wound in. If this is of need to you, our Client Services team and a representative will set this up for you. Unwind directions are crucial to specify and are dependent on the type of label applicator you are using. If unwind directions are not applicable to your order, simply select “Hand Applied” when configuring.