Why Do My Labels Keep Wrinkling?

There are a few different reasons why your labels may wrinkle or bubble after they are applied. Common reasons why labels wrinkle and bubble include the label not being applied evenly (especially on a rounded or rough surface), the object of which the label is being applied to is dirty, and/or temperature changes. Let’s take a look at each problem in more detail with some tips on how to prevent annoying wrinkles and bubbles from happening to your labels.

Reason #1: Labels Are Not Applied Evenly

Your labels may easily wrinkle if they are not applied evenly. To solve this issue, ensure you are carefully applying the label to your product or surface starting with one end of the label and moving it outward until it is fully extended and adhered. Applying your labels from an end area outward is the most effective way to achieve an optimal application versus starting with the middle of the label as it increases your chances of encountering bubbles/wrinkles.

We also advise that your label is applied to a smooth, flat surface if possible. This has the lowest risk in producing wrinkles and bubbles as there is nothing stopping the label from adhering in full.

Reason #2: The Application Surface Is Dirty

It is extremely important that you clean your product container/surface prior to applying your label to ensure there are no dirt particles or other small obstructions preventing you from a seamless application as this could also cause wrinkles. We recommend using a proper cleaning solution to rid the surface of any residue prior to applying your labels. At the very least, you should wash, rinse, and dry the surface where the label is being applied.

Reason #3: Temperature Changes

Another primary reason why your labels may wrinkle/bubble is a sudden or gradual change in temperature. Although many materials can withstand extreme temperatures (both hot and cold), labels should always be applied in a cool, dry environment even if they may later be exposed to harsher conditions later on.

It’s important to consider environmental settings when applying your labels to avoid wrinkling. Although the surface or product in which you are applying the label to plays a significant factor in why labels wrinkle, there are other outside factors that you must note. Wrinkling and bubbling can happen to your labels whether they are hand-applied or machine-applied, and it is important to ensure your application surface is clean and free of any bumps or ridges if possible.